Treehuggers Looking More And More Normal As Each Day Passes

The New York Times print edition had an entire section called "Business Of Green" today all about how the market is now driving corporations to start acting more green. This must have made environmentalists rejoice, since after 40 years of claiming that business is going to have to comply to their demands for efficiency and lower pollution sooner or later, the fringes and some main parts of corporate culture are starting to actually agree.

The zeitgeist is catching up four decades after the radicals and weirdos started the discussion. Better late than never? Let's hope.

The most exciting part is the head article all about a proposal in Congress that could actually do good by making carbon-heavy fuels more expensive than more environmentally-friendly ones.

This idea has been around for a little while. Federal politicians are just now starting to play with it.

Now, let's see what will happen when the oil executives open up their NYT to see the words "A proposal in Congress to put a charge on greenhouse gases could overturn the economics of energy." If my money was made based on the oil, coal, or wood market, I would start shaking in my boots and calling up the lobbyists.

I foresee a coming war in Congress between terrified old-energy lobbyists and forward-thinking, green-publicity-craving politicians. Or will those companies find a way to capitalize on the changing needs of an increasingly self-aware country, and be totally okay with moving away from those old-fashioned fuel types?

I am actually going to put my energy into hoping that the green imperative will win, for no other reason than a blossoming awareness of the finite nature of many traditional energy sources is starting to seep into the business world.

It only took a few decades for the rest of the world to stop calling environmentalists- also known as "people capable of looking at patterns and thinking way ahead"- crazy hippies. But Thank Gaia it's at least happening now.

To celebrate, wanna go smoke a joint and take LSD? I mean, go to a board meeting and watch the OC! Damn it! Board meeting and OC, really!